USAA Auto Experience

As a design lead on the core strategy team, I was involved with setting the vision and product strategy for the large undertaking of transforming the entire Auto Experience at USAA.

Through collaborations with the Insights Team, we conducted research in order to understand, identify, and prioritize current and future opportunities. I facilitated design sprints to validate ideas we had generated from the data, and led the team in rapid prototyping and user research. Iterating and testing ideas, until we identified the best opportunities and direction for the company and its members.

After the team was successful in presenting our work to executives and the board, I moved on to a more principal role of exploring high level vision of new products and advising the teams working on those product lines. Based on the work I was doing, I was able to help design teams across the enterprise implement new mobile UI patterns into the new USAA design system.

Here are a few projects I worked on:

Search

This project was an exploration into redefining how members discover and browse vehicles. Personalizing the search experience and making it more accessible to a wider audience.

Search on TV

search on web

Search on Mobile

Car Ownership

Continuing the journey of creating a new experience of interactivity with our products, I was asked to concept a prototype of a new auto dashboard to present to our executives and Auto Experience leadership.