As an early stage FinTech startup, there was a lot of room for the brand and company to establish a presence within the space. Joining as the first designer, there were many areas of focus that needed attention, and a lot of potential in the direction to take the brand, so I prioritized. My primary responsibility was to develop product concepts, form ideas into tangible designs, and produce hi-fidelity products. To scale the design practice and to align with company growth, I also needed to develop a design system and establish a common design language. The design resources needed to define the design direction for future and current products, support every organization within the company, and be able to evolve as the brand matures.

  ̌